The Science of Logo Design

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The Science of Logo Design | 570MB
Duration: 0h 45m | Video: AVC (.mp4) 1280x720 30fps | Audio: AAC 44.1KHz 2ch
Genre: eLearning | Level: Beginner | Language: English

Logo design requires artistry but did you know your logos can also benefit from science? William Lidwell introduces the whys behind well-known guidelines and even debunks a few outdated design myths along the way. He reviews the 4 principles that make a logo ARMMd for use: attention response meaning and memory. Use these tips to bring scientific rigor to your logos and start designing on evidence not industry hearsay.

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Tags: Design, Science

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