Epic Content Marketing

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Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less
Language: English | EPUB / MOBI | ISBN-10: 0071819894 | 2013 | 256 pages | 6 MB / 7 MB

How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space? One of the world's leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don't care about.

"Epic Content Marketing" takes you step by step through the process of developing stories that inform and entertain and compel customers to act--without actually telling them to. Epic content, distributed to the right person at the right time, is how to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about.

Once we hook customers in with epic content, they reward us by sending our sales through the roof.

Epic Content Marketing provides everything you need to:

* Determine what your content niche should be to attract and retain customers

* Discover and develop your content marketing mission statement

* Set up a process for creating and curating epic content

* Learn how to leverage social and email channels to create--and grow--your audience

* Measure the performance of your content--and increase your content marketing budget

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Tags: Marketing, Content

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